iNTroDucing…
💁♀️STEP 1: I personified the chatbot to create TAP Buddy after co-designing with students and humanized it with a fun, helpful and peer-like visual appearance
🤩 STEP 3: TAP Buddy’s conversational style, appearance and activities changed depending on the city being toured in the “Ghumo India” game
TAP Buddy in Rajasthan
TAP Buddy in Ajanta Elllora Caves
TAP Buddy in Amritsar
🏆STEP 4: I redesigned the reward structure to include badges, virtual stamps, and souvenirs as laddered incentives for starting, completing activities and sharing feedback.
Group tours and games were designed as mini-challenges that improved collaboration and a sense of achievement.
🚗 STEP 2: We designed a gamified narrative for the weekly activities, branded as “Ghumo India”, a virtual tour of India whilst learning new activities.